Guest relationship management for your hotel & serviced apartment

The smart crm and guest ralationship management tool

Know your guests. Surprise them. Keep them coming back.

In the day-to-day reality of hotel operations, valuable guest information is often lost – scattered across different systems or never captured at all. The result: returning guests are treated like first-time visitors, VIPs receive no special attention, and your team is always reacting instead of acting.

umnify #CRM brings all guest data together in one place. Preferences, experiences, and requests are stored directly in each profile, and every new stay builds on what came before.

Create central guest profiles Store preferences Trigger automated workflows Keep your team one step ahead

Every guest gets their profile automatically.

As soon as a guest books, umnify #CRM automatically creates a central guest profile – or updates the existing one. The profile grows with every stay and becomes more valuable with every booking.

Stay history, booking history, and room preferences are captured automatically
Add individual requests: pillow type, floor preference, breakfast, allergies, and much more
Leave internal notes visible to the entire team
All information at a glance – for Front Office, Housekeeping, and Management

Every guest is welcomed back on their second visit as if they never left.

Regular guest, VIP, or blacklist – your team always knows.

Guest Flags let you categorize guests directly in the CRM and automatically trigger smart workflows, before the guest even arrives.

Regular Guest – Automatically create traces: „Favorite room, preferred pillow, note: birthday next week.“
VIP Guest – Generate service prompts: „Welcome drink, room upgrade, greeting by the Front Office Manager.“
Blacklist – Instant internal email alert sent to the team

Fully integrated with apaleo. Available right where you work.

With umnify #CRM, you work directly inside apaleo – exactly where your team operates every day.

Search in umnify #CRM – When creating new reservations in apaleo, you can access your umnify guest database directly and link existing profiles to the new booking
Dedicated app in apaleo – umnify #CRM is available as a standalone app within apaleo for quick access to your entire guest database
CRM reports in the reporting area – All relevant guest analytics appear directly in the apaleo reporting section, centralized and instantly available
Two-way interface with real-time data sync – Changes in apaleo update the CRM profile immediately, and vice versa; both systems are always in sync
Easy migration – Import your existing guest database via Excel and start using it in apaleo right away

Switching to apaleo? Your existing guest data comes with you via Excel import, ready to use from day one.

Now you can...

Use unique guest profiles - Guest data, preferences, booking history, communication history, and much more, all centralized in a single profile per guest
Categorize guests with flags - Identify regulars, VIPs, and blacklisted guests, and automatically trigger the right actions
Automate workflows - Automatically generate traces, service prompts, and alerts at the time of reservation
Access guest profiles directly from apaleo - All information instantly at hand, right where your team works
Migrate your existing guest database - Via Excel import, ready to use in apaleo immediately
Keep your team proactively informed - Everyone knows instantly how to handle any given guest

So funktioniert das Lost&Found und Reparatur-Management mit umnify #hospitality – jetzt Video ansehen

Get started with umnify #CRM today

Smarter guest management starts with a central CRM. All information, all flags, all workflows – generated fully automatically, available directly in apaleo, with every reservation.